Building a website is no job for amateurs, but with the help of visual website creators, things have changed quite a lot. Thankfully, nowadays it’s easier than ever to design a website with visual editors, and in this article we are going to focus on the capabilities provided by two of the best in this field of work. These applications are Muse, created by Adobe and Wix, one of the oldest name in the visual website building industry. What makes these titles stand out, why would you use them and who do they cater for? Let’s find out!

Adobe Muse

The thing that makes Adobe Muse stand out is definitely its capability of working with a variety of website types. No matter if you need a blog, business site or an e-commerce website where you can sell your products, you can create that and so much more using a visual perspective offered by Adobe Muse. Included with this application you can also find a variety of features that make it stand out, such as a multitude of font types, JavaScript support as well as the capability of creating multiple versions of the same website that cater to different devices and audiences.

Despite the fact that many thing of it as a visual alternative to DreamWeaver, Adobe Muse is so much more and one of those tools that you will surely enjoy using. No matter if you are a new user or an experienced developer/graphics designer, you will definitely have a great time working with Adobe Muse, especially since it allows you to add your own templates and it’s optimized for SEO. There are a few downsides for Adobe Muse, such as the lack of pre-installed templates for example, but overall it’s a solid investment and a worthwhile one as well when it comes to creating a website.


Wix is one of the oldest visual website builders. Despite the fact that in the early days the platform encouraged the use of Flash, now it has made the jump to JavaScript. With Wix you can implement shopping carts as well as payment features in your sites, which makes it a platform suitable for ecommerce, but the app also comes with built-in analytics and a set of smartphone apps. The interface is drag and drop, pretty much like MUSE, and it works quite well most of the time, although it’s quite resource hungry sometimes.

As downsides for Wix we can mention the poor support for SEO which is a major letdown in this regard, and the fact that once you chose a theme, you cannot use it. These two features alone are making Wix more suitable for a blog or small business owner rather than larger website, since they definitely show a lack of support for more advanced features.

Wix or Adobe Muse?

In order for you to make a good choice you need to document on the upsides and downsides of each platform. While Wix is more inclined towards e-commerce and comes with dedicated apps as well as built-in statistics, it lacks SEO support and other features. On the other hand, Adobe Muse is a tool which enables you to use it for a variety of websites. Sure, it does have its own issues such as the lack of themes that come pre-installed with the app, but in the end this is something that you can easily overcome. We would say that Wix caters for the simpler websites, whereas Adobe Muse is more of a general purpose app.

You can find a similar comparison between Weebly and Muse.